Small Business harassed by Big Business
Willa v. Wella.
A small start-up company that makes soap for preteens is being challenged by a mega-conglomerate over the name “Willa.” Procter & Gamble claims that Willa sounds too much like Wella, its own brand of hair care products, and worries consumers would be confused.
From The New York Times:
“‘There’s no chance here that anyone is going to be confused,’ said Ms. Prunier, 43, a former film executive [and the creator of Willa] who lives in suburban Connecticut. ‘They have nothing to lose. They are intent on shutting me down.'”
