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Attention design font-heads: The “9/11” brand is in Gotham, not Helvetica.

October 31, 2011 In Blog, Design, New York By Amy Dunayevich

Attention design font-heads: The “9/11” brand is in Gotham, not Helvetica.

Stop the train presses.

The uniform font of the NYC subway system signage is Helvetica. But since the “9/11 memorial” has become its own brand, and is printed in its own font, NY historians and journalists wonder “where will [branding] stop?”

Insert “subway stop” pun here.

But as it stands, MTA officials do not believe they are setting a precedent which other corporations would rely on for requesting trademarks or logos.

 

Thank you to staffer Elizabeth Marren for the link!

Amy Dunayevich

Amy Dunayevich is a third year student at Fordham University School of Law and is Fordham IPLJ's Technology Editor. Originally from the Detroit suburbs, Amy spent two years in the Peace Corps living in Eastern Europe without running water but with high-speed internet. Amy now lives in Brooklyn with her little black pug Roxanne. Although pursuing a career in the public interest, Amy finds intellectual property law to be extremely relevant, interesting, and important.