No Confusion Over the Little Blue Pill

Recently, the EU’s General Court denied the trademark application for Viaguara, an energy drink produced by a Polish beverage company, claiming it was too similar to Pfizer’s Viagra trademark.  The court was not only concerned that the Polish beverage company would be taking an unfair advantage of Viagra’s widespread reputation, but that consumers would be confused over the medical implications of Viaguara, inadvertently associating an increased libido with the energy drink.