Mmmm… tasty trademark trouble
The company behind New York Style Bagel Chips has found itself in a legal battle as it attempts to trademark its latest snack, Pretzel Crisps. Although the company previously registered “New York Style,” it is unclear whether the trademark will be registered with the PTO, since its major competitor, Frito-Lay, has contested the filing claiming that the term is too generic. The New York Times notes that this legal battle, like the one over the term “app store” between Apple and its competitors, is an indication of trademark terms becoming increasingly generic in order to ease Internet searches.
