Exploiting a Tragedy
From New York Magazine:
“In the wake of the outcry over his killing, ‘Trayvon Martin’ merchandise has been selling through the roof: T-shirts, buttons, pins, CDs, DVDs, and more. Now Trayvon’s mother, Sybrina Martin, has filed papers to trademark two phrases based on her son’s name: ‘I Am Trayvon’ and ‘Justice for Trayvon.’ ”
“Trayvon’s parents warned supporters to watch out for several fake online donation sites, soliciting cash in their son’s name.”