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Guess: is it a Gucci or, well, a Guess?

April 9, 2012 In Blog, Design, Fashion, Trademark By Anne Reilly

Guess: is it a Gucci or, well, a Guess?

The Gucci v. Guess lawsuit, which was filed by Gucci in 2009, finally arrived in the courtroom of U.S. District Judge Shira Scheindlin on March 28, 2012. Gucci has alleged that $221 million worth of Guess products infringed Gucci trademarked designs. In Guess’s opening statements, its lawyer alleged that Gucci can’t claim infringement because of the laches doctrine and inconclusive survey evidence of consumer confusion.

Additionally, on April 6th, Guess’s lawyers tried to argue that a photo of a clutch with a square “G,” allegedly a Givenchy, was evidence that the “G” image is more ubiquitous than Gucci has claimed.  Gee, who knew a letter could be so fashionable?

Anne Reilly

Anne Reilly is a 3L at Fordham Law School and an associate editor of the Fordham IPLJ. Prior to attending law school, she toured with Riverdance, as a member of the Irish dance troupe, and received her B.A. in Art History at Columbia University. Anne hopes to pursue a career in litigation with a focus on intellectual property and art law.