Anheuser-Busch and Stoli Want Out of “Flight”
Usually, brands relish being featured in big office movies–advertisement exposure to a large moviegoer audience is great for sales typically, and screentime is often coveted and expensive. However, beer powerhouse Anheuser-Busch and vodka maker Stoli are less than enthused about having their alcoholic products displayed in “Flight,” a recently released movie featuring Denzel Washington as a pilot with an alcohol and cocaine addiction. Though neither Anheuser-Busch and Stoli are likely to attain an injunction, this does present an interesting case of product displacement.