FTC Guidance: Our Business Does Not Include Marketing, but if Yours Does, Pay Attention

  Soon after the Kim Kardashian morning sickness tweet, the FTC released an updated guidance about online media endorsements – both regulatory changes and corresponding pretty pictures.   So let’s say I’m a brand manager at a well-known products company or an entrepreneur launching the … Continue reading FTC Guidance: Our Business Does Not Include Marketing, but if Yours Does, Pay Attention